DOCUMENT IS SEOUL-BASED INDEPENDENT FASHION LABEL, LAUNCHED IN 2014 BY JONGSOO LEE.

SEEKING THE REPETITION OF SUBTLE DIFFERENCES IN THE COLOR AND QUALITY OF RAW MATERIALS UNDER THE THEME OF FRENCH PHILOSOPHER ‘GILLES DELEUZE’S ‘REPETITION AND DIFFERENCE’ OF THE WITH A RESTRAINED APPROACH TO THE RAW MATERIALS. IT TELLS THE NUANCE THAT CHANGES FROM SUBTLE TONE CHANGES IN A FOCUSED COLOR PALETTE BY FOCUSING ON THE INVISIBLE SURFACE RATHER THAN THE VISIBLE SURFACE.